WIC

"The ads created by your firm have created a buzz in the market and the coordinated placement in radio and newspaper is creating the frequency and reach needed to sustain results."

Rick Atkinson, Director,

Yeager Airport

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Women Infant and Children (WIC)

The Manahan Group developed a campaign for WIC designed to produce a significant increase in the number of mothers participating in the program. TMG employed focus groups and used market research to make maximum-effective use of client dollars. There was a significant impact on the target audience, leading to an increase of 1,100 participants.