Raze

The Manahan Group produced one of the most ambitious (and important) advertising campaigns to hit West Virginia in years when it developed from scratch a teen anti-tobacco marketing strategy. In just three years, the edgy Raze campaign, created for the West Virginia Division of Tobacco Prevention, helped to reduce teen smoking rates by 32.5 percent, meaning there were 11,500 fewer youth smokers. The estimated lifetime health care savings: $127 million.