YEAGER AIRPORT  /  Service Expansion

The Manahan Group got remarkable success for Yeager Airport with a series of comprehensive campaigns in one year that resulted in a return on investment of more than 80%. Yeager’s expansion necessitated providing campaigns for three new airline services from Charleston. The Manahan Group developed a series of campaigns including the use of print, radio, television, outdoor, interactive and direct marketing components. We developed the successful strategy, the creative concepts and a powerful media plan that achieved great success.